Global Trademark Registration From Singapore

A Singapore trademark provides protection within Singapore only. As trademark rights are territorial, conducting business abroad without registering there permits another party to register the name first, as occurred to Burger King in Australia. Cat and Pillar files directly across Singapore, Malaysia, the Philippines, Australia, New Zealand, Brunei, the United Kingdom, and Benelux and Scandinavia, and extends further through a global partner network, managed at all times from a single team.

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Direct filing

Filed directly across ten jurisdictions from Singapore.

90+ jurisdictions

Extended further through a global partner network.

Madrid or direct

The appropriate route mapped to each target market.

One team

Every matter coordinated from a single team in Singapore.

Why Register Overseas

Trademark rights are territorial. When Burger King expanded into Australia, a local firm had already registered the name, which is the reason the brand continues to trade there as Hungry Jack's. Registering early, in the markets relevant to a business, avoids this outcome.

Where Cat and Pillar Files Directly

Cat and Pillar is incorporated in Singapore, Malaysia, the Philippines, and Australia. The firm also files directly in New Zealand, Brunei, the United Kingdom, and Benelux and Scandinavia (Norway, Sweden, and Denmark). No local agent is required in Benelux or Scandinavia; Cat and Pillar has conducted filing, responses to refusals, and renewals there directly. In Brunei and the United Kingdom, Cat and Pillar manages each matter in full, drawing on local support for in-country filing logistics.

Madrid Protocol or Direct Filing

The Madrid Protocol permits a single application to seek protection in more than 100 member countries, and is best suited to seeking protection in several markets simultaneously, though each country continues to determine the application under its own law. Direct filing, made to a country's office individually, is best suited to one or two markets, or to countries that are not Madrid members. Most businesses employ a combination of both. Cat and Pillar maps target markets and advises on the appropriate route for each.

Beyond Cat and Pillar's Direct Markets

Outside the jurisdictions listed above, a global network of partner firms extends coverage further, to more than 90 jurisdictions in total, coordinated at all times from Singapore.

Why Cat and Pillar

Built Around the Business. Specifications are drawn up to reflect actual business activities in each market.
Direct Filing Where It Matters. Fewer intermediaries between the applicant and the register.
Upfront Pricing. Costs are confirmed clearly prior to commencement.

SingaporeMalaysiaPhilippinesAustraliaNew ZealandBruneiUnited KingdomBeneluxNorwaySwedenDenmark90+ via partners

FAQ

Frequently Asked Questions

No. Trademark rights are determined on a country-by-country basis.

A single application permitting an applicant to seek protection in more than 100 member countries, with one renewal cycle to manage.

The Madrid Protocol suits several markets at once; direct filing suits one or two markets, or non-member countries. Cat and Pillar advises on which route is appropriate.

Singapore, Malaysia, the Philippines, Australia, New Zealand, Brunei, the United Kingdom, and Benelux and Scandinavia. Beyond these, a partner network extends coverage to more than 90 jurisdictions.

No. Cat and Pillar's trademark specialists manage assessment, filing, and portfolio management directly.

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